UGOAMAKA 2021: Engaging Youths in PROTECTING OUR HERITAGE and FOSTERING CREATIVITY.

Kelvin Alisi, Cultural Entrepreneur, Author and Community Development expert by YOMA. 

Greetings to all lovers of Sustainable development and a Peaceful society.

2021 shall be more productive and peaceful if youths are engaged in PROTECTING OUR HERITAGE and FOSTERING CREATIVITY.

The teeming youths of Nigeria are unemployed, littered the streets and open to social vices leading to insecurities. Taking these youths out of the street and engaging them positively should be a collective responsibility. 

Our visit to Uturu Cave (Ishi-ume) has proven that nature sustains life. From the water that fountains from the Caves to other elements found their are remedial to many sickness and other human challenges. History has it that the creature that lived there then was a Harbinger of Solution to the Community... 

Creative industry is another Oil Economy and followed with Green economy that is AGRO Enterprises. Youths should be mobilised to innovatively fill these industries. 

This is what we are doing through UGOAMAKA Reality Show and other activities.

👏🏾 Happily view the pictures and read... 


Crown 👑 Queen of UGOAMAKA, Margaret Nneoma Richard. 


As we transit to 2021, plans should be made to actualize this. We have proffered solution to the stigma of disfranchising the younger generation from being more productive and positively; thus, contributing to the economic growth and development of the Nation.

👏🏾 Happily view the pictures and read... 

 With other contestants 

Odogwu na Ugo nke UGOAMAKA 2021. 



Getting ready for the dinner night... 


We encourage well meaning Cooperate organizations and individuals in Nigeria and diaspora to partner with us in advancing this course. 

Special thanks to #UNESCO in this refined project.

#2021goals #culturalheritage #culturaldiversity #sustainability #UGOAMAKA

👏🏾 Happily view the pictures and read... 

Tour to the early man's abode, Uturu Cave (Ishi-ume) with season 2 contestants... 



The view of Uturu Cave from afar. 


Our tour 

Its water showers from the upper clifts. 

An entrance into the rooms in the cave 


👏🏾 Read more from UNESCO... 

UNESCO    ...Building peace in the minds of men and women

Home Protecting Our Heritage and Fostering Creativity

Protecting Our Heritage and Fostering Creativity

In today’s interconnected world, culture's power to transform societies is clear. Its diverse manifestations – from our cherished historic monuments and museums to traditional practices and contemporary art forms – enrich our everyday lives in countless ways. Heritage constitutes a source of identity and cohesion for communities disrupted by bewildering change and economic instability. Creativity contributes to building open, inclusive and pluralistic societies. Both heritage and creativity lay the foundations for vibrant, innovative and prosperous knowledge societies.

UNESCO is convinced that no development can be sustainable without a strong culture component. Indeed only a human-centred approach to development based on mutual respect and open dialogue among cultures can lead to lasting, inclusive and equitable results. Yet until recently, culture has been missing from the development equation.


To ensure that culture takes it rightful place in development strategies and processes, UNESCO has adopted a three-pronged approach: it spearheads worldwide advocacy for culture and development, while engaging with the international community to set clear policies and legal frameworks and working on the ground to support governments and local stakeholders to safeguard heritage, strengthen creative industries and encourage cultural pluralism.


UNESCO renowned cultural conventions provide a unique global platform for international cooperation and establish a holistic cultural governance system based on human rights and shared values. These international treaties endeavour to protect and safeguard the world’s cultural and natural heritage including ancient archaeological sites, intangible and underwater heritage, museum collections, oral traditions and other forms of heritage, and to support creativity, innovation and the emergence of dynamic cultural sectors.


The Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005)

The Convention for the Safeguarding of the Intangible Cultural Heritage (2003)

The Universal Declaration on Cultural Diversity (2001)

The Convention on the Protection of the Underwater Cultural Heritage (2001)

The Convention for the Protection of the World Cultural and Natural Heritage (1972)  

The Convention on the Protection of Copyright and Neighbouring Rights (1952, 1971)

The Convention on the Means of Prohibiting and Preventing the Illicit Traffic of Cultural Property (1970)​

The Hague Convention for the Protection of Cultural Property in the Event of Armed Conflict (1954)

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